Pelatihan Pemasaran Produk Umkm Melalui Platform Digital Sebagai Upaya Meningkatkan Kesejahteraan Masyarakat Desa Madiredo Kecamatan Pujon

https://doi.org/10.59971/jpkm.v1i1.91

Authors

  • Abd. Mu'id Aris Shofa Fakultas Ilmu Sosial, Universitas Negeri Malang
  • Mifdal Zusron Alfaqi Fakultas Ilmu Sosial, Universitas Negeri Malang
  • Alfian Fawaidil Wafa Fakultas Ilmu Sosial, Universitas Negeri Malang
  • Zulfikar Waliyuddin Fattah Fakultas Ilmu Sosial, Universitas Negeri Malang

Keywords:

UMKM, Pemasaran, Platform Digital

Abstract

Madiredo Village is one of the villages in Pujon District, Malang Regency, East Java. Madiredo Village has a lot of potential natural products that support sales in the MSME sector. However, in its implementation there are obstacles faced by MSMEs in Madiredo Village, namely the marketing process of the products produced. Therefore, training is needed to improve the quality of sales on digital platforms. The method used is the FGD and Workshop method. The activity participants consisted of teenagers who were members of the Madiredo Village Youth Organization. The results of this activity are better E-commerce management than before, an attractive and more updated product packaging display, and a more trendy and complete online shop appearance

Published

2024-08-07

Issue

Vol.1,No.1,April 2024

Section

Articles
Copyright & Licensing